Our Vision

To be recognized as a world-class industry contributor

Loving Value

Mission Statement

To consistently build value in all stakeholder interactions, embracing the Spirit of Excellence as the hallmark of our service and product delivery experience.



Located at shops 23-24 in Hastings Plaza, Hastings, Christ Church, Barbados on the vibrant south coast and in the heart of the second highest densely populated parish on the island. Ideally located and easily accessible with free and easy parking. We are about 10 minutes from our most busy town and 20 minutes from our airport.

Moving Forward

We consistently tweak our business model in anticipation of changes in the marketplace. DMA Value Vacations seek to minimise cost wherever possible that will redound to you our client's benefit. By the critiquing of our operating methods and proactively adjusting them this too is a way of moving forward with you our customer at the forefront of what we do.

Excellence Award

DMA Value Vacations your one stop travel shop is always striving for excellence because you our valued client deserve it. Value is nothing without you,so you have our promise that our first priority is to you. We consistently seek to innovate and also make the right connections that will help you. The leverage created by the total client spend dictates that you become part of our travel circle as collectively we continue to move forward with God's help. To all our clients we say thanks for past present and future bookings! This award of excellence in May 2017 from American Airlines is yours as well thanks again! 


Corporate travel management
Consultation and Research
Account Management
Prompt response to request for information
Airline frequent flyer programs
Accept all major credit cards
Package Tours
Travel Insurance
Hotel Accommodation
Car Hire
Special interest/incentive travel
Emergency after hour service

Mike Nichols

Manager / Director

Mike as co-owner Director and Operations Manager of the agency is a vital part of the smooth running of the company with a clear comprehension of a good travel agency brand. He has been in the industry for 23 years and understands the need for value on all levels. Value must be part of each customer interaction whether internal or external. Mike’s emphasis is to ensure that DMA Value Vacations is fully operational at the optimum level with the latest technology, accounting and infrastructure that is conducive to a healthy fully functional environment. His varied duties of planning, data security, storage management and communicating with suppliers serve to maintain and enforce this proper working organization also in the area of auditing and adhering to government mandated policies.

Denese Nichols

Managing Director

With over 33 years in the travel industry and a graduate of the UWI school of business with an MBA Denese eats sleeps and dreams Value, her desire is to ensure that the company continues to be viewed as one of the best on the island. Her driving force is that of excellence with every interaction; being aware that you have choices and therefore what sets Value apart can only be the spirit of excellence. As Managing Director she views herself and the role she plays as that of a servant of The Most High given that He is the real CEO. Her wealth of experience in corporate, leisure and group travel mingled with her management and marketing skills are a happy marriage in this ever-changing environment.  Denese is very much aware that the blessings of God, the clients and staff are vital to the company’s success and so she and the team are obligated to serve you the clients with excellence.

Gina Dias

Accounts Supervisor

In 2002, Gina Dias made the change from banking to the travel industry and has not looked back.

Her love for the travel trade eclipses any challenges associated with the demands of meeting deadlines and submitting reports. As supervisor of Accounts/Administration, she takes her job seriously as she knows the importance of this role to the company's efficient running.

Diane Dias

Office Manager

Diane Dias office manager believes the role of the travel agent is crucial to the travel trade.

“When an individual uses a travel agency, he or she receives unbiased information relating to travel. A travel agency will offer choices.”

Diane has 35 years’ experience in the travel trade, having worked at other leading agencies with 16 of those years at DMA Value Vacations. She brings a wealth of knowledge which assists the clients with their travel needs whether corporate or leisure. 

She is delighted to be part of the team as she looks forward to many more years of adding value to the clients' travel experiences.

Juanne Boyce

Travel Executive

Travel Executive Juanne Boyce has spent 37 years in the travel industry and her association with DMA Value Vacations dates back some 15 years. Juanne continues to leave an indelible impression on all with whom she comes into contact as she strives for excellence.

She finds pleasure in selling and providing advice on all forms of travel, including business, leisure, cruise and the planning and selling of tours, and has managed many group guided tours, comprising up to 100 travelers.

Lucille Springer


Lucille is serious about the role she plays here at DMA Value Vacations, her fun-loving nature serves her well as she interacts with the clients. She started in the airline industry back in 1994 in a different role, now 23 years later she is happy to be on the other side; that of a travel agent making bookings and offering advice to you the traveler. Family life is important to Lucille and this goes beyond the immediate family to the Value family, which consists of you the clients and coworkers. Lucille is ready to serve you so feel free to call for that cruise, flight, hotel or package and together we can add Value to your travel experience.